A boutique Personal Management Agency

Officially launched in 2004 we quickly became the most successful boutique Personal Management Agency in the UK. We've now been at the top of the entertainment industry for over 10 years but we still feel as passionate today as we did on day one. At Urban we have an enviable reputation for developing, managing and rebranding some of the UK's best known personalities... we love what we do and who we work with.

We work bespokely to provide clients with the highest levels of service and guidance and really care about our talent - one size does not fit all at Urban Associates - everything we do is personal to you and your needs.

With our unique relationships with the UK and international media's finest, as well as leading corporate brands and the industry's leading producers and casting directors, we've been able to provide our clients with success time after time. Urban has a 360 degree management style, meaning we cover all aspects required to stay on top of the ever changing entertainment landscape.

Think you want to be part of the Urban family? If so drop us a line.

Brand Management

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At Urban Associates our aim is to make your brand really stand out and be defined by you and your interests. Outside of our main role in securing contract TV work we go further than most agencies in extending your brand in a direction you feel passionate about. For example, Nadia Sawalha loves cooking so we secured her a position as a food columnist in a national newspaper and magazine as well as hosting her own food related programmes, several high profile endorsements and three book deals. Coleen Nolan became the agony aunt of the Daily Mirror and published seven books including three number one best sellers. Andrea McLean loves jewellery and has her own QVC range; she also loves interior design so she’s now a home columnist for a major newspaper and Mark Heyes has his own range with Marisota…these are just a few examples of why Urban is different…you have to think outside the box these days to achieve your goals and that’s what we do. As well as great management you also need PR to maintain your media profile in this ever competitive climate so we also offer our clients a broad range of services to enhance your brand; just tell us what you’d like and we’ll be happy to deliver. The aim should be to identify the most appropriate route for your career and channel media interest into the most effective outlets rather than attract blanket coverage.

Did we mention we love a challenge? We certainly don’t sit around waiting for phones to ring at Urban…

For a full list of our acting clients please visit our sister site – Urban Collective

Contact Us

0207 482 3282


Our Clients

  • All
  • Daytime
  • Fashion and Beauty
  • Music
  • Primetime
  • Coleen Nolan
  • Mark Heyes
  • Saira Khan
  • Claire King
  • Beverley Callard
  • Gaynor Faye
  • Jennie McAlpine
  • Stephanie Beacham
  • Sherrie Hewson
  • Helen Lederer
  • Shane Nolan
  • Stephanie Waring
  • Adele Silva
  • The Nolans
  • Laila Morse
  • Linda Nolan
  • Amanda Barrie
  • Lesley Reynolds
  • Caroline Cossey
  • India Willoughby
  • Urban Associates are more than just an agency, they are a team of creatives who work with you to make your professional dreams a reality. Hands on, honest and supportive – there is no other agency like them.

  •  The best management company I’ve had in my 25 years in the business – they are not only proactive and ahead of the game, but their attention to detail and professionalism is second to none

  • Being with Urban Associates is the best thing that ever happened to me. They are the only agency that never just waited for the phone to ring as is often the way. They make things happen and have helped me achieve more than I could ever have dreamed of professionally. I’ve been with the agency over 10 years now and can honestly say I’ve never been happier. In fact if Carlsberg did agencies….

  • I have been with many agents in my 40 years in this business we call show and Urban Associates are without doubt the most proactive, imaginative and ground breaking I have encountered. They develop talent, mould careers and really care about the person. They will listen to your ideas and suggestions and then make those things happen. They offer a personalised style of management that is such a rarity these days.

  •  I genuinely don’t know what I’d do without Urban Associates. The Urban team have helped my career in so many ways and more importantly in ways I could never have expected. After working in television for nearly 20 years it’s only now with their help that I finally feel in control of my future. I am one of the few people I know who are lucky enough to be able to say “my agents are amazing” to the surprise of other unhappy TV types who in turn are always after an introduction.